Page 9 - Visual Paradigm Enterprise Architecture Phase A

Project Background – An Example

ArchiSurance was formed to take advantage of numerous synergies between the three
organizations. While the three pre-merger companies sold different types of insurance, they had
similar business models. All three sold direct to consumers and businesses through the web, email,
telephone, and postal mail channels. Although based in different cities, each was completely
housed in a modern office complex in a major metropolitan area. Each had loyal customer bases
and strong reputations for integrity, value, service, and financial stability. All three companies
were privately held by interlocking groups of institutional and individual investors.

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