Page 13 - Visual Paradigm Enterprise Architecture Phase A
P. 13
Identify Goals based on the Result of Assessments
Profitability
Customers Choose our
Competitors that Provide High Personnel Costs
Digital Customer Experiences
Revenue Costs
Customers Choose our High Application
Competitors with Lower
Premium Costs Maintenance Costs
Increase Revenue Reduce Costs Goals can also be decomposed
e.g., “increase profit” can be decomposed into the
goals “reduce cost” and “increase sales”.
Improve Customer Reduce
Increase Market Share Reduce Personnel Costs
Retention Maintenance Costs
Improve Customer
Introduce the Common Use of Applications
Retention
Goals represent some desired result that a stakeholder
wants to achieve
Improve Customer e.g., increasing customer satisfaction by 10%.
Driver
Retention
Goals are generally expressed using qualitative words
e.g., “increase”, “improve”, or “easier”.
Assessment
Improve Customer Interaction with Collected Data
Goal
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